Spiceworks Community Digest: Knit picking
Apple’s product announcements often spark debate, but the recent reveal of the “iPhone Pocket” has generated more eye-rolls than excitement in the Spiceworks Community. Retailing between $150 and $230, the collaboration with ISSEY MIYAKE instantly became a symbol of questionable luxury pricing and consumer culture.
The question on everyone’s mind: Is Apple selling a genuine necessity, or is it simply testing the limits of its brand loyalty and status appeal?
Pricing and brand power
Members of the Spiceworks Community pointed out the absurdity of the price tag for what is essentially a knitted pouch, drawing parallels to previous Apple products where the “premium” aspect seemed to reside entirely in the logo.
- J-Nonya: “NO!!! What is the point Apple? This is like that thousand dollar monitor stand from awhile back! Only worse!”
- Tom6018: “Well, an extra $80 for 15 more inches of cloth seems reasonable.”
- Son of Jor-El: “If my mother was still alive she would knit this thing for like $4.”
- C-T: “If a designer studio takes the time to design and market something, there is a market for it more than likely.”
Is it practical?
Beyond the price, the iPhone Pocket highlights several practical issues regarding modern phone design and usage. A product designed to be worn visibly, the high price and obvious display of an iPhone create a target, especially in major cities.
- HulkSmash: “In the running/walking community we have those that go around our waist… Definitely not new.”
- Aargau3: “Any Parcord lovers out there? Just Google “Paracord Phone Pouch”… Full disclosure, I have an iPhone, my ‘pouch’ is my jacket pocket. It came with the jacket.”
- John5152: “How can we draw more attention to the fact that we have an iPhone? The muggers and phone snatchers will love these?”
A testament to choice
The general consensus among IT pros is a resounding “No,” but the product serves as a valuable demonstration of market dynamics. Overall, it highlights the ability of a powerful brand to monetize status and tap into niche designer collaborations. Join the conversation on the Spiceworks Community.
