Customer Data Management

Want to bring together customer data, behavior, and contact information across multiple touchpoints? Learn all about identity linking.

CDPs unify and manage customer data, which serves as a key to a successful ABM strategy. Here’s how a good...

The staggering velocity of data changes and omnichannel interactions among US consumers is driving marketers’ need for an identity graph...

An integral part of customer data management is learning how to get customer data. Read on for 5 actionable data...

In the world of MarTech, virtually every roadmap and investment strategy includes a CDP (Customer Data Platform) capability. But, not...